“Wait..advertising…that’s for newspapers.” I know you may think that way…but today we mostly look to advertising online. It is basically like when we would advertise in print.There remain 5 major key components to good online as well as offline advertising copy:
(The order of these is essential to success)
Advertising is still sales but today we do it online. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let us take a minute to talk about each of these components:
Good advertisements online using small attractive ads to get prospects to a landing page includes all these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness.Struggling with creating/finding the right advertising copy. Ask us for some advice/tips on good online advertising copy. Email or call us at 508-226-4565.If you would like to receive more articles about marketing and automating your business, just sign up for our newsletter here.