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10 Habits of Using a CRM System that Produces Results!

To many times I see a good CRM system being used as just a database list of names.  I hear how it really doesn’t do anything to help generate and follow-up on leads.  If you make it a habit to use it every day it will help you generate and close new leads.  How?  Here…

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The CRM Sales Funnel is not just for the Sales Team

I asked if production had problems after a sales person closes a deal because they don’t have production time scheduled and parts/materials in stock to produce the product for delivery. Sure enough production wasn’t aware in advance of new potential sales and deliveries were late on special orders.

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Why should my Marketing Team use our CRM?

That’s a question I hear many times.  Usually the owner thinks all they need to do is send emails out of Microsoft Outlook.  Marketing’s main purpose is to get the company’s message out to the targeted groups of potential leads.  It can involve monthly newsletter emails, sales promotions, posting to groups and other resources to…

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Why use a CRM for Customer Service?

How many times as a business owner have you been surprised not to hear about a customer that has a complaint or problem with your product or service until its too late? Is someone handling it in your company?  You hope so!  If not you just lost a new customer or an existing customer. How…

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Why using a Customer Relationship Management System (CRM) is important!

Desktop email and calendar products like Microsoft Outlook TM were originally created as a standalone product.  Many businesses need a product that is built for sales, marketing and customer support teams. This where a CRM product meets those requirements. In a corporate environment, single user designed applications lack the ability for a sales team to…

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Jump Starting Your Marketing for Greater Business Growth

  How do you jump start your marketing?  Well, there is no 30 second shiny object that makes it happen.  It’s really all about the three most important strategies you need to get new customers now and retain them. In person works every time: It’s essential you meet with customers/clients in person whenever possible. This shows…

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Increase sales with a Joint Venture

I am going to discuss finding an alternative to the cold internet attraction/buy now street sign way of finding a target market of potential customers.  It’s difficult to find the less than 1% that will buy from you now. However, if you know your target market and what else they like to buy then you…

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Teach Your Customers and they will Buy Again

Most businesses focus solely on attracting new customers. The fault in that sales process is you are not spending time retaining current and former customers. Your existing customers/clients are people you already know are good sales potential because they’ve already bought from you! Changing your marketing process to include the time to market and sell…

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Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion.  That’s right, I said it! Shameless!  After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways,…

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