Most businesses focus solely on attracting new customers. The fault in that sales process is you are not spending time retaining current and former customers. Your existing customers/clients are people you already know are good sales potential because they’ve already bought from you!
Changing your marketing process to include the time to market and sell new products to your existing customers and less time selling to new customers will increase sales and decrease cost of selling.
My 4 elements to use in retaining your existing customers:
There are three fundamentals to a successful business:
Use this approach of teaching your customers and offering them real information and insight and you will be rewarded with loyalty and success.
It’s cheaper to sell again to an existing customer than a new customer. Don’t let your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and divert some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them use to buying from you.”
That’s why an educated customer is a loyal and repeat buyer.