Why should my Marketing Team use our CRM?
That’s a question I hear many times. Usually the owner thinks all they need to do is send emails out of Microsoft Outlook. Marketing’s main purpose is to get the company’s message out to the targeted groups of potential leads. It can involve monthly newsletter emails, sales promotions, posting to groups and other resources to…
Why using a Customer Relationship Management System (CRM) is important!
Desktop email and calendar products like Microsoft Outlook TM were originally created as a standalone product. Many businesses need a product that is built for sales, marketing and customer support teams. This where a CRM product meets those requirements. In a corporate environment, single user designed applications lack the ability for a sales team to…